A DP campaign only works if guests actually post their pictures. Many organisers create a nice flyer and then wait, and not much happens. The difference between a quiet campaign and a busy one usually comes down to small details: how easy it is, how good the result looks, and whether guests have a reason to share. Here is how to get it right.
Why DP campaigns work
People trust recommendations from friends more than adverts from organisers. A guest’s DP says, “I am going, and you should too”. It also lets guests show that they belong to something, which people enjoy.
Make the DP worth sharing
Guests will only post a DP they are proud of. Use a clean, attractive flyer with the guest’s photo displayed clearly and their name easy to read. Choose a frame that suits faces, such as a circle or a rounded card. A flyer that makes people look good gets shared more.
Make it effortless
Every extra step loses people. Use one link that opens straight into the DP maker. Guests should not need an account, and the process should take less than a minute: type a name, add a photo, download. Test it on a basic phone and a slow connection.
Give guests a ready-made message
Many people hesitate because they do not know what to write. Provide a short message they can copy, for example: “I will be attending the Youth Summit on 14 March. Join me and make your own DP here.” Make sure the link is included.
Ask at the right moments
- Right after registration: include the DP link in the confirmation message.
- In reminders: mention it again one week and one day before the event.
- At the venue entrance: display a sign with a QR code to the link.
Start with your inner circle
Ask your team, speakers and early registrants to post first. When guests see many DPs already online, they feel more comfortable joining in.
Create a simple hashtag
A short hashtag, like #YouthSummit2026, lets you find and repost your guests’ DPs and lets guests see each other’s posts. Keep it short and easy to spell.
Say thank you and show appreciation
Reply to posts, repost the best ones on your page and mention people by name. Recognition is a powerful motivator, and it encourages others to share.
Be careful with competitions
Some organisers give a small prize to guests who share. If you do, state the rules clearly and be fair about how winners are chosen. Check the rules of the platform you use for giveaways.
Measure what works
Track how many people opened your link and how many DPs were made. If many open the link but few make a DP, the process may be too hard or the flyer may need improvement. If few open the link, you need to share it in more places.
A DP campaign is a conversation with your audience. Keep it friendly, simple and appreciative, and your guests will do the promotion for you.
Frequently asked questions
How soon should I launch the DP campaign?
Launch it as soon as you announce the event, so early registrants can start sharing. Keep it going with reminders until the day of the event.
What if guests do not want to post their photo?
That is their choice, and it is fine. Make the DP optional, and also share the flyer with the event details so those guests can still help spread the word.
Can I repost guests’ DPs?
Reposting is usually welcome when guests tag you or use your hashtag. If you plan to use their DPs in other materials, it is polite to ask first.
Make your event DP in minutes
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