A flyer that looks sharp on your computer can look cropped, blurry or tiny once it is posted on social media. The cause is usually the wrong size. This guide lists the sizes people commonly use for each platform, and explains how to export your flyer so it looks good everywhere.
Quick size reference
| Where you will post | Common size (pixels) | Shape |
|---|---|---|
| WhatsApp status | 1080 × 1920 | Tall (9:16) |
| WhatsApp profile picture | 1080 × 1080 | Square, shown as a circle |
| Instagram feed post | 1080 × 1080 or 1080 × 1350 | Square or portrait (4:5) |
| Instagram story | 1080 × 1920 | Tall (9:16) |
| Facebook link image | 1200 × 630 | Wide |
| X (Twitter) image | 1600 × 900 | Wide (16:9) |
| LinkedIn post | 1200 × 627 | Wide |
Platforms change their layouts from time to time, so treat these as a reliable starting point and check the platform’s help page if something looks off.
Which size should you design first?
Most people in your audience will see your flyer on a phone, so start with a portrait or square design. A 1080 × 1350 flyer works well on Instagram and still looks good in WhatsApp chats. For a DP flyer that guests will personalise, a square 1080 × 1080 design is the easiest to share everywhere.
Resolution and file size
Pixels matter more than “DPI” for screens. A flyer that is 1080 pixels wide is enough for phones. If you also want to print it, ask your designer for a separate, larger print version. For uploading, keep the file under about 2 MB so it loads quickly on slow connections. If your file is much larger, export it again as a JPG at 80 to 90 percent quality, which usually looks the same to the eye.
JPG or PNG?
- JPG is best for flyers with photos and gradients. Files are small.
- PNG is best when you need sharp text edges or a transparent area, for example a flyer with a see-through hole for a photo.
Keep a safe zone
Apps often crop the edges of an image, and profile pictures are cut into circles. Keep your important text and faces at least 5 percent away from every edge. Do not put the date or venue in a corner where it could be cut off.
Check your flyer on a real phone
Before you share it, send the flyer to your own phone and look at it at arm’s length. Can you read the event name, the date and the place within three seconds? If not, make the text bigger or reduce the amount of text.
Checklist before you post
- The size matches the platform.
- Text is readable on a small screen.
- Nothing important sits near the edges.
- The file is a reasonable size.
- You have checked the spelling of names, dates and places.
Good flyers do not have to be complicated. A clear message, the right size and a sharp image will take you most of the way.
Frequently asked questions
Will my flyer be compressed when I post it?
Most apps compress images a little to save data. Start with a sharp, correctly sized file, and the result will still look good. Very large files are shrunk more heavily, which can make text look soft.
Should I make one flyer or several sizes?
One strong square or portrait flyer is enough for most small events. If you have a bigger budget, ask your designer for a tall version for stories and a wide version for link previews.
What size should a DP flyer be?
A square of 1080 × 1080 pixels is a safe choice, because it works for feed posts, chats and profile pictures. Keep the photo space away from the edges so nothing gets cropped.
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